The Fuguiniao brand was launched in 1991 and focused solely on men’s leather footwear. The brand has been famous for its excellent product quality and comfortable fitting. In 1997, we expanded into the design, manufacture and sales of women’s footwear and has won several national awards.

Products sold under our Fuguiniao brand include: Men’s and women’s shoes, business casual menswear, and leather accessories

Market Positioning: Members of the working and professional classes aged from 28 to 45