Milestones
2015
  • We launched our ZUBU brand,which is a casual shoes brand for 18 to 35 years old young consumers.
2013

Our Company listed on the Hong Kong Stock Exchange.

2012
  • Our sophisticated research center located in Dongguan, Guangdong Province commenced operation
  • We launched our FGN brand, which is a middle and high-end shoes brand for 80’s new female .
  • Our Company was converted from a limited liability company into a joint stock limited liability company under the PRC Company Law with a registered capital of RMB400 million
2011
  • Our brand was accredited as Year 2011-2013 International Famous Brand to be Fostered and Developed by Fujian Province (福建省重點培育和發展的國際知名品牌)
  • Our manufacture base in Shishi, Fujian Province for export trading commenced operation
  • We started to operate the menswear business under Fuguiniao brand by ourselves
2010

We launched our ANYWALK brand, targeting 22-32 years old urban fashion-conscious population

2009

We engaged a well-known PRC actor Mr. Lu Yi (陸毅) to be our second brand ambassador

2008
  • Our newly-invested industrial park in Shishi, Fujian Province for the design and manufacture of men’s footwear commenced operation
  • Our Fuguiniao brand was accredited as 2008-2009 Fujian International Famous Brand (福建省國際知名品牌) by Fujian Provincial Department of Foreign Trade & Economic Cooperation
2006

Our Fuguiniao brand was accredited as “The Most Competitive Brands (最具市場競爭力品牌)” by MOFCOM

2005

We engaged Mr. Chen Zhonghe (陳忠和), the head coach of the China women’s national volleyball team, to be our first brand ambassador

2004

We started the sale of business casual menswear products under Fuguiniao brand through a license to an Independent Third Party

2002

Our footwear product was recognized as “China Top Brand Product (中國名牌産品)” by AQSIQ

2001

Our footwear products received “Certificate of Product Exemption from Quality Supervision Inspection” (産品質量免檢證書) from AQSIQ

1999

Our Fuguiniao brand was accredited as “China Well-known Trademark (中國馳名商標)” by Trade Mark Bureau of SAIC

1998
  • Our footwear product was recognized as “China Leather Shoes King (中國真皮鞋王)” by China Leather Industry Association
  • We expanded our product line into accessories
1997
  • We expanded our business into the design, manufacture and sale of women’s footwear under Fuguiniao brand
  • Our newly-established industrial park in Shishi, Fujian Province for the design and manufacture of women’s footwear commenced operation
1995

Our predecessor, Fuguiniao Shoes Development Co., Ltd. Shishi (石獅市富貴鳥鞋業發展有限公司) was established in Shishi, Fujian Province to engage in the design, manufacture and sale of men’s footwear products under the Fuguiniao brand in the PRC

1991

Fuguiniao brand was launched